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Example values are pre-filled so you can see the format. Replace them with your real numbers for an accurate snapshot.

Revenue & costs

Monthly revenue

Your total monthly sales, before any costs are deducted

Cost of goods sold

Direct cost to deliver each sale — materials, production, fulfillment

Fixed operating costs

Rent, salaries, software — costs that don't change with sales volume

Marketing spend

Money spent on ads, promotions, and sponsored content each month

Customers & traffic

Average order value

Average revenue per order — total revenue ÷ number of orders

Monthly visitors

Unique people who visit your site or store each month

Conversion rate

Share of visitors who buy (typical: 1–3%)

Purchases per customer / year

How many times a year a typical customer buys (1 = one-time, 2 = twice)

Growth

Expected monthly growth

Monthly revenue growth used for the forecast (5 = 5%/month, typical: 3–10%)

Business name (optional)

Email (optional)

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Transparency

How the Profit Health Score works

The score (0–100) is a transparent, weighted combination of metrics derived only from the numbers you enter:

Net margin

Up to 35 pts

Profitability

Net profit > 0

Gross margin

Up to 20 pts

LTV:CAC ratio

Healthy at 3:1+

Ad-spend efficiency

< 30% of revenue

Conversion rate

≥ 2%

No estimates. No industry averages pulled from thin air. No invented benchmarks. Every number in your report comes from your inputs.